Donna Shunk

Donna Shunk has amassed over 25 years of extensive experience in the consumer-packaged goods (CPG) industry, making significant strides at major corporations, including Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA. Her career is marked by successful tenures at these Top 100 CPG companies, where she has excelled in various sales-focused roles. Her expertise in navigating the fast-paced environment of the CPG industry is demonstrated through her strategic development of sustainable business strategies and her knack for forging win/win relationships with buyers and C-level executives. This strategic mindset has solidified her reputation as a go-to leader, determined to deliver exceptional business results. She has developed innovative retail in-store activities, managed national broker teams, and supported significant accounts across diverse channels such as FDM, Convenience, Specialty, and B2B. Donna’s role in sales has seen her crafting and executing advanced sales strategies and building fact-based selling narratives that establish trust and open communication channels with customers. She is celebrated for her consistent over-delivery of sales results and her dynamic role in team leadership, often being selected by the Vice President of Sales to tackle challenging and critical positions. Her contributions to the industry extend to her adeptness in driving strategic growth and her capability to evaluate and adapt initiatives that propel her companies to surpass gross and net sales objectives year after year. She manages to deliver compelling presentations that significantly impact decision-making processes, showcasing her entrepreneurial mindset and profound business acumen. At Lavazza NA, she has demonstrated her exceptional skill set, achieving remarkable sales growth from 2021 to 2023. Increases were noted at multiple major retailers, reflecting her ability to drive success even under challenging market conditions. Away from her professional life, Donna is a fervent advocate for animal welfare and environmental protection, supporting organizations like The Farm Sanctuary and the Environmental Working Group. She has been a pescatarian since 2003, advocating humane treatment through her lifestyle choices. Donna values her strong connections with her family and her broad network of friends and colleagues, many of whom she has met through her extensive career in the CPG industry. She takes great pride in her ability to contribute positively to her community, generously sharing her expertise and enthusiasm. Donna Shunk remains a prominent figure in the CPG sector due to her dedicated career, advocacy for important causes, and enduring commitment to professional excellence and personal integrity.