gemavery

A singer, songwriter, author, speaker, painter, with advisor/coach/consultant on the "to do" list who delights in the quest to and promising start of establishing a strong brand as a market rarity: a business savvy artistic creative. Progressing at furthering my own art on every level, many artists asked for advice. As little as I know, there were so many who didn't know arrive at the relatively small achievements that I made. Recognizing that far too many creative "business" people earn not a cent of profit, the StrataGEM Institute of Creativation came about. Upon observation it became clear - the creatives' tendency to flounder in business has very little to do with product desirability...or even artists' ability. Business failure, is usuallly the effect that accompanies creatives' relatively universal lack of business acumen. By and large, we are a community of people who dream about our respective passions. Many creators create and erroneously think passion fueled creating is enough to sell their creations. In actuality, once a creation is created, it is no longer a personally dear inspired and heart coddled work of beauty. To the rest of the world - it is a product, just like an average package of Mentos...and some people (like me) love Mentos - but others hate them. Creatives' creations will meet the same views. To that end, tthe artful creation must move from creatives' heart and into minds of others. Once the product reaches the mind, the creative professional can then work to move their art into the hearts of others. The StrataGEM Institute of Creativation is set to offer a selection refined eCourses, vCourses, eBooks, Webinar series, and other teaching modules designed to deliver the key business attributes of ACCESSIBILITY, SALES and EXPERTISE and supplying specifics for attaining and applying such attributes for business maximization. The overarching goal is to help creative professionals locate and use tools, tactics needed to make their art public knowledge. The way to that is through BRANDING. Only a strong hold on branding can lock into the minds of the creatives' target market.