Scott Merselis

Scott Merselis is a Marketing Operations and Technology leader with deep expertise in marketing automation, data management, and AI-driven go-to-market strategies. At GoTo Technologies, Scott has played a key role in modernizing global marketing systems, leading initiatives across Marketo, Salesforce, and Syncari to improve lead routing, engagement scoring, and customer data quality. He has also been a driving force in domain reputation recovery, incident response protocols, and the adoption of AI-powered workflows that remove manual inefficiencies and unlock measurable business impact. Beyond corporate leadership, Scott is an entrepreneur and consultant specializing in Marketing Automation and AI for small and medium-sized businesses. His consulting work helps service-based industries—from plumbing to real estate—reimagine client generation and scale sustainably using automation, data orchestration, and smart integrations. Scott’s expertise spans both strategy and execution: from building Customer 360 data hubs and architecting scalable workflows, to guiding teams through organizational change and stakeholder alignment. He is passionate about bridging technology and business outcomes, ensuring that marketing teams not only deliver measurable ROI but also operate as strategic growth engines. Scott is also pursuing a Master of Science in Information Technology, specializing in Marketing Technology and Data Management, further reinforcing his commitment to staying at the forefront of the rapidly evolving martech landscape.